Research

Design is an indispensable part of the product-building process. From the initial rough wireframes to high-fidelity UI screens, a finished product completely breathes in the framework created by the designer.

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There is no doubt that a modern product’s success depends highly on the refinement, quality and functionality of its design. To ensure that designers do their best work, they must be involved at every stage, and in sync with everyone else on the team working on different aspects of product creation. Unfortunately, this is something that often fails to happen in real-life situations.

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So, I sat down and identified the fulcrum which holds the process together

• Teamwork.

• Collaboration.

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Considering these two loose ends, we crafted a brand-new product that brings in the best of both worlds: cutting-edge design and seamless collaboration.

User Interview

I interviewed 10+ product designers and managers, and identified pain points, which could prove to be a major hurdle for a designer to collaborate with their team and make decisions. The major setbacks identified were: 

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• Feedback and conversations were lost across multiple design / collaboration tools.

• This meant they always fell back to phone calls, chats and multiple emails.

• Teams lose track of design iterations and versions.

• UX writers always depend on designers to make content changes.

• Developer - Designer handoff is not seamless.

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